Empowering All.

We believe in the power of diversity.

Our Thesis.

EMA ventures, is an industry agnostic early-stage venture fund that backs spanish-speaking Latam startups that are leveraged on teams with women in leadership roles.

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The Diversity Gap.

GENDER

The world’s largest emerging market.

The female economy represents a market more than twice the size of India and China combined. By 2028, female consumers will control around $15 trillion of global consumer spending.

- 2X Challenge

AGE

Among the top 0.1% of startups based on growth in their first five years, we find that the founders started their companies, on average, when they were 45 years old. Founder age is similarly high for those startups that successfully exit through an IPO or acquisition.

- Harvard Business Review


NATIONALITY

When considering exits in the VC/PE world, the returns from diverse teams are an incredible degree higher than those from homogenous ones. Ethnically diverse C-level teams have an average exit multiple that is 64% higher than their non-diverse counterparts (3.31x vs 2.02x).

- Kauffman Fellows

About Us.

EMA Ventures is led by an experienced investor and serial entrepreneur. Our investment decisions and mentorship is based on first-hand experience from our combined 25+ years of working in the industry.

Gabriela Vera A.

Managing Partner - Investment Director

  • Engineer from the University of Lima and MBA from Babson College in Innovation and Entrepreneurship
  • Angel investor and entrepreneur
  • Business Development Manager at Linio
  • Transformation Director at Circus Grey
  • Experience in Private Equity and investment portfolio management
  • Founder of The Better Fund, a fund focused on healthy food snacks in Latam
  • Startup teacher, mentor and advisor
Natalia Amaya

Natalia Amaya S.

Managing Partner - Portfolio Manager

  • Founder at INSTAFIT, the leading digital well-being App in Latam with more than 4,000,000 downloads
  • Founder of Avocado Wellness Marketing, the first agency in LatAm focused on advertising strategies around well-being
  • Organizer of Colombia Startup & Investor Summit, with over 1,400 annual attendees.
  • Google for Startups Mentor of Mentors
  • Startup Chile and P18 jury
  • Linio founding team

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